brand design for hotel risveglio akasaka
branding + sign design + art
credit:
creative direction: artless Inc.
planning, art direction: shun kawakami, artless Inc.
project management: satoko tanaka, artless Inc.
design: koyuki inagaki, artless Inc.
photographer: yuu kawakami, artless Inc.
interior design: SEKI FURNITURE Co.,Ltd.
architecture: MIURASHIN ARCHITECT + ASSOCIATES
client: Atrium Co.,Ltd. + Green Hospitality Management Co.,Ltd.
planning, art direction: shun kawakami, artless Inc.
project management: satoko tanaka, artless Inc.
design: koyuki inagaki, artless Inc.
photographer: yuu kawakami, artless Inc.
interior design: SEKI FURNITURE Co.,Ltd.
architecture: MIURASHIN ARCHITECT + ASSOCIATES
client: Atrium Co.,Ltd. + Green Hospitality Management Co.,Ltd.
In this project, our task was to create a brand identity for “Hotel Risveglio Aksaka,” a hotel that was newly opening in Akasaka, Tokyo, Japan, in December 2015. Mainly targeting business travellers, the project initially started off as a simple and straight-forward hotel. We tried to steer the hotel into a chic yet playful space filled with design ideas and details, that guests are able to experience as small discoveries during their stay.
solution & cultural context
The name of the hotel, ‘Risveglio,’ meaning ‘awakening’ in Italian, is the very concept the identity stands for. Implying the ‘awakening state’, we created a logo made of unfinished letters, and a complete set of alphabets. The custom typeface which we call ‘Risveglio’, is used throughout the identity on collaterals, signages and so on.
The incompletion suggests growth, possibility and unexpectedness – through this identity we aim to awaken the guests’ senses.
The incompletion suggests growth, possibility and unexpectedness – through this identity we aim to awaken the guests’ senses.
brand history
As a newly opening hotel then, we had the opportunity to create the brand from scratch. Given that the location is known as a hub for corporate travellers, we worked on a branding that is matured yet approachable, targeted mainly towards working young adults.
